Generative AI creates content, extracts meaning from text, and makes decisions from unstructured inputs. Integrated into automation workflows, it handles the documents, emails, and exceptions that rule-based robots cannot.
What is generative AI
Extracts structured information from unstructured text — emails, contracts, clinical notes, customer feedback — regardless of format or language.
Generates reports, summaries, notifications and documentation from data — consistently formatted, at scale.
Makes routing and classification decisions based on full document context — not keyword matching or rigid templates.
Business impact
The highest-value applications are where variable, unstructured input currently creates bottlenecks.
Every supplier sends invoices differently. Generative AI extracts consistent structured data regardless of format — eliminating template configuration.
Reads incoming customer emails, extracts intent and key data, and routes to the appropriate team — before a human opens the message.
Reads CVs against job specifications and generates shortlists with reasoning — reducing recruiter time without bias from arbitrary keyword matching.
Extracts key clauses, payment terms, renewal dates and non-standard provisions from contracts in any structure.
Extracts structured data from clinical notes, discharge summaries and referral letters — reducing admin burden for clinical staff.
When an automation hits an exception, AI explains why and recommends the appropriate resolution — reducing decision time for the human reviewer.
FAQ
We use the most appropriate model for each task — including Claude, GPT-4, and open-source models. The choice depends on accuracy requirements, data sensitivity and cost per task.
We process data under strict confidentiality. For sensitive data, we deploy models on private infrastructure rather than using public APIs. Data is not used for model training.
Yes — which is why we design automation with confidence thresholds. Low-confidence decisions are routed to a human rather than processed automatically. This keeps exception rates below 5%.
Want to see how generative AI would handle a specific document type in your workflow?
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